Your brand name is one of the foundations of your business. Whether you call it social selling, or direct selling, this industry is about...wait for it...you. Yup. People buy from you and join your team because you're YOU. Let's face it, every product offered in social selling is available on Amazon or at Target, so the differentiating factor is YOU and your You, Inc.
Here's 4 steps to help create a great brand name for your 'You, Inc.'
1. Observe the environment.
What factors should influence your brand name? Consider some dos and don'ts. For example, don't use names of celebrities in your brand name. It goes without saying that you'll get a 'cease and desist' from their attorney, even if you have only one follower.
Along the same lines, do choose a name that reflects what you do. If you sell skincare, do some stalking and see what other social sellers are doing. Get inspired. Start listening to podcasts from people who have been successful selling skincare or in direct sales in general.
2. Identify the candidates.
Make a list of every name that resonates with you. You might find that a combination of those names might be "the one." Either way you need to get the creative juices flowing, and making a list is a great way to do that.
While you were stalking other social sellers online, start following those who are saying things that resonate with you. Take notes. Learn from them and start feeling your brand come to life.
3. Choosing the right one.
What do you do and who do you help? What problems do you solve? Refer to your Personal Value Statement, this is your boilerplate and your name selection should be in line with your PVS.
What you don't want is a name that makes no sense. Going out of the box has a time and a place and branding You, Inc. is not one of those times or places. Stand out by not confusing people, choose a brand name that's laser focused on what you do.
4. Availability check.
Now that you have your brand name, you have to make sure you can use it. Go to GoDaddy.com and search for your brand name. If it's taken and for sale, and you really want that name, you can sometimes buy it. Else, get creative with it, or find another name. Like it or not, if you go out there with a name someone else is using or may use, you could run into trouble. Don't put effort into building a brand name you may not be able to keep! Check on all the social media platforms as well. Do your due diligence, and then nab it all! Sign up with accounts in your brand name, whether you use them or not, they'll be taken and yours.
Choosing a brand name for yourself can be a daunting task, but if you break it down, it becomes less challenging. Make sure you're getting that Personal Value Statement done, and focus big time on your Who, your Avatar. Even if you don't want to give your brand a name besides your own, you need to talk to your Who. Another conversation for another day.
Melissa Pranzo is The Comma Check Girl. For daily social selling tips, information on webinars, and more, text "success" to 727-334-8271 and join our text community.