Why you need to pay attention to your landing page

Landing pages are your store front. It's a one-page presence that is a potential client, customer, or partner's, first introduction to your brand after clicking on a link. Unlike a traditional website where visitors are encouraged to browse through multiple pages and categories, a landing page is a one-page website that serves one purpose, and one purpose only, and that’s to get visitors to follow through on a single CTA, 'call to action.' Landing pages should have a clear message, guide the visitor through the page, and ultimately to the CTA.

Your landing page is a marketing asset. You may have multiple landing pages for different purposes or types of traffic. For example, you may guide someone who watches your Reels on Instagram to a landing page with a video (of you), while you might send someone who finds you on Google to a more descriptive page, since they likely are less familiar with you and what you do.

Here's a few pointers to get you started:

  • Keep it short, only about two to four words.

  • Use action-oriented verbs, like ‘Get’ and ‘Subscribe.’

  • Incorporate a subtle hint of persuasion and urgency.

  • Use language that matches your brand identity.

  • Be as direct as possible. Users should know exactly what to expect after they have clicked on your CTA.

We use wix.com for all our landing pages and websites. There are numerous tools out there to help you, we find that Wix is the most user-friendly, especially if you're a newbie to design. Most importantly, have fun with it, and find a design that converts the best into sales for you!

Do you need help with landing page or website design? Contact us at 727-334-1600 or info@melissapranzo.com.

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